South Wimbledon Florist Privacy Policy

Name: MESMERIZING HARMONY AND MUG
Brand: South Wimbledon Florist
Price: 70.00 GBP
Availability: InStock

Introduction

South Wimbledon Florist is committed to protecting your privacy and the security of your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information in accordance with the United Kingdom General Data Protection Regulation (UK GDPR). This policy is applicable to all individuals placing South Wimbledon Florist orders from South Wimbledon and the surrounding districts.

What Data We Collect

To fulfill your orders and deliver our services, South Wimbledon Florist collects the following categories of personal data:

Contact Details: Name, delivery address, billing address, phone number, and other necessary identifiers.
Order Information: Details about your order, including the products purchased, messages attached to floral arrangements, and delivery instructions.
Payment Data: Limited billing details necessary to process transactions (please note that we do not store full payment card numbers or CVV codes).
Communication Data: Records of your interactions with us via website forms, written correspondence, or telephone conversations.
Technical Data: Certain technical information when you use our website, such as IP address, browser type, and device used, collected through cookies or similar technologies.

Lawful Basis for Processing Your Data

We process your personal data only when we have a valid legal basis under UK GDPR. The primary lawful bases on which we rely include:

Contract Performance: We process your information to fulfil the contract of sale and deliver products and services to you.
Legal Obligations: We may process data to comply with laws, such as tax regulations and required record-keeping.
Legitimate Interests: In some cases, we process your data for legitimate interests such as responding to enquiries, improving our services, preventing fraud, or defending our legal rights.
Consent: Where required, such as for certain direct marketing communications, we will only process your personal data with your explicit consent. You may withdraw your consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

To process, confirm, and deliver your orders.
To communicate with you regarding your order status or any issues related to your purchase.
To improve our products, services, and customer experience.
To respond to your queries or requests for information.
To comply with legal and regulatory requirements.
For internal record keeping and accounting.

Data Retention

South Wimbledon Florist retains your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. For most customers, this means:

Order and billing data is retained for up to 7 years, as required by applicable tax and accountancy laws.
Customer service communications are retained for up to 3 years from the last interaction.
Technical data (such as logs or cookies) may be retained for up to 2 years, subject to regular review and deletion.

After these retention periods, your personal data will be deleted or anonymised, unless a different retention period is required by law or necessary to resolve a dispute.

Processors and Third Parties

In the course of our business, we may engage reputable third-party service providers who process personal data on our behalf ('data processors'). We only share your information when necessary for the provision of our services or where required by law. Examples of such processors include:

Payment processing providers (to handle transactions securely).
Delivery couriers (to fulfil and deliver your orders).
IT service providers (to maintain and support our website and systems).
Professional advisers (where necessary for our business, legal, or accounting services).

Each processor is contractually obliged to respect the security and confidentiality of your data in accordance with UK GDPR and must not use it for any purpose other than those we specify. We do not sell your personal data to third parties.

Your Data Rights

As a customer of South Wimbledon Florist, you have the following rights in respect of your personal data, as outlined by UK GDPR:

Right to Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You may request corrections to your data if it is inaccurate or incomplete.
Right to Erasure: In certain circumstances, you may request the deletion of your personal data.
Right to Restrict Processing: You may request that we limit the processing of your data under specific conditions.
Right to Data Portability: You have the right to obtain and reuse your data for your own purposes across different services.
Right to Object: You may object to our processing of your data where we rely on legitimate interests or direct marketing.
Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time, though this does not affect any processing carried out prior to withdrawal.

If you wish to exercise any of these rights, please contact us in writing using the contact details provided on our website, specifying your request. We may ask for additional information to verify your identity and evaluate your request in line with legal obligations.

Data Security

We implement and maintain appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. While we strive to safeguard your data, no system can be guaranteed to be 100% secure. Please exercise caution when sharing sensitive information and report any suspected data breaches to us promptly for investigation.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any material changes will be communicated via our website. We encourage you to review this policy periodically for updates.

Contact and Complaints

If you have any questions about this Privacy Policy or how your personal data is handled by South Wimbledon Florist, please get in touch using the contact information listed on our website. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.